We worked with Verde Juice to create a partner marketing campaign in Santa Fe that took place over the course of two weeks. We crafted a well-documented strategy to direct the campaign that included 13 like-minded health and wellness businesses who understood that their social messaging was about their community, not about them. Beginning with the graphics, we designed the #FallBackSantaFe look along with shareable social media images that all the partners drew from during the course of the campaign.
Then, we crafted daily messaging that we sent to the partners each day. We centralized the campaign’s efforts with a Facebook event page and a custom landing page. The end goal was to build an email list, which we did by employing opt-in techniques on the landing page.