Villa Therese Catholic Clinic is a non-profit health clinic treating the underserved population of Santa Fe. Located right behind the historic Cathedral off the Santa Fe plaza, they had been using a pen-and-ink drawing of the clinic’s exterior for most of their 80-years tenure. Loka began by crafting their messaging strategy and creating a fresh brand positioning statement. Next, we developed their new logo with two versions for two audiences—stakeholders/donors and the general public. Then, we created coordinating print collateral. Finally, we built a brand new website for them and created a coordinating e-newsletter template. Visit www.vtccsf.org.
Design, Identity, Web