WHO IS LOKA?

LOKA Creative launched in 2012 in Santa Fe, New Mexico, and soon expanded with an office in Albuquerque. In 2019, the Dallas, Texas, office was founded.  LOKA has been serving clients across the southwest, south, west, and midwest regions ever since. Our area of focus is government, municipalities, public utilities, and nonprofit organizations—but we have a collection of small- to medium-sized businesses who have entrusted their brands to us. Together, we build great partnerships.

LOKA has a proven ability to develop integrative community marketing campaigns that drive participation by reaching the audience in context with the method and message most likely to inspire action. We love smart strategy, and we’re not afraid to try something new. LOKA loves doing it all, from strategizing your social media presence to creating a great brand to carrying out your daily social media strategy and public relations plan for you. We understand difficult markets and have developed ways of working that are sharply focused yet agile. This means that we deliver value-loaded work-for-hire for our clients in a timely and cost-effective way.

Let’s tell your story.

Meet a few of our team members

Julie Rastetter

Julie Rastetter

Founder/President

Julie holds a MBA in Marketing, along with a BFA in Painting, and has spent the last 22 years building businesses around marketing and design. In 2006, she bought an existing design shop in northern Vermont, scaled it and exited successfully to launch LOKA in Santa Fe in early 2012. Her loves are writing, traveling, and doing work that matters. She lives in the DFW metroplex with her husband Tim, two stepsons, and their doggos. 

Gia Cliento

Partner & CGO

Gia brings more than 30 years of experience in marketing, advertising, and publishing, supported by a B.A. in Business Administration with concentrations in Finance and Marketing from Florida International University.

As Partner and Chief Growth Officer of LOKA Creative—a WBENC-certified, woman-owned business—Gia leads strategic expansion efforts, including acquisitions, business development, and organizational growth. 

With more than a decade of business consulting experience and mentorship from renowned strategist Jay Abraham, Gia brings a disciplined, analytical approach to solving complex challenges. 

Rosario Gonzales

COO

Rosario is a native New Mexican, with a BS in Psychology and Spanish. She manages daily operations at LOKA and all of our team members. She loves details and checking things off her to-do list, but if you ask her what brings her joy she’ll quickly tell you it’s helping others. Rosario loves her family and friends, her dogs, and nachos.

Anthony Guerra

Anthony Guerra

Digital Media Manager

Anthony holds a BA in Animation and another degree in Graphic Design. He manages the creative expressions for LOKA’s clientele, developing videos, print collateral, illustrative videos, and brands in order to tell their stories. Someday, he wants to write and illustrate comics and children’s books. 

Sundi Garcia Richard

Web Manager

Sundi has passion for digital design and education. With a Master’s in Education from Grand Canyon University and a BA from Amherst College, Sundi brings a decade of experience in creating stunning websites and digital solutions for educational institutions and community-focused projects. From developing impactful sites for New Mexico Recovery and Farm to Table initiatives to supporting behavioral health services, Sundi’s work is all about making a positive difference through the power of the web.

Leigh Scariano

Leigh Scariano

Copywriter

Leigh has a degree in Creative Writing from the University of New Mexico. She loves interacting with our clients to understand them and tell their stories. In her free time, she loves to ride her bike, explore nature, work on her own small business and spend time with her young daughter.

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KATIE LOVVORN

MEDIA TRAFFIC MANAGER

Katie brings more than 15 years of experience in marketing, communications, and international development, grounded in a deep curiosity about people and how they connect. She holds an M.A. in Political Science and a B.A. in International Relations from California State University, Chico.

Her background in cross-cultural communications and global initiatives continues to shape her work—and her perspective. Katie loves exploring new places and learning from the communities around her.

GRACIELA GONZALES

TRANSCREATION SPECIALIST

Graciela is a Transcreation Specialist at LOKA Creative, where she has worked since 2020. She holds a Bachelor’s degree from New Mexico Highlands University and is currently pursuing a Master’s in Social Work. TESOL-certified through the School for International Training (SIT) and DELE A2-certified through the Instituto Cervantes, she also completed Cadence 2 Training with Alliance Française. With more than 18 years of language study, Graciela specializes in the transcreation of marketing campaigns that authentically engage multicultural consumers and drive measurable results.

Nicole Shea

Nicole Shea

Marketing Coordinator

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